Wait just a minute here. Wasn't Wii Fit supposed to be targeting boomers and thirty-somethings? Not, you know, little kids who are probably already in great shape?
Regardless, child-oriented retailer Toys R Us has reported surging profits for the summar quarter, driven primarily by strong sales of Wii Fit. Or, to quote GamesIndustry.biz:
The retailer recorded a USD 13 million profit for the three months ended August 2, up from a loss of USD 42 million for the same period last year. Revenues for the period were up 6.3 per cent to USD 2.7 billion.
"The entertainment category was primarily affected by the successful launch of Nintendo Wii Fit, which drove strong demand for videogame software and related accessories," stated the retailer.
I suppose people desperate for Wii Fit could just be stalking Toys R Us as a source of major shipments, but there are other reports of kids going crazy for Wii Fit. I really have to wonder why.
