Let's have a little break from the Leipzig rush to talk about something that could herald a very significant shift in the industry's flow of cash. I don't talk about licensed games here often because they're very rarely interesting as, well, things to play. Early previews are making the Harry Potter and the Half-Blood Prince game sound pretty decent, but not enough so I'd take interest. What does make me take interest is this revelation from MTV Multiplayer, to the effect that the Wii is the lead platform for EA's latest Harry Potter multi-platform extravaganza.
We made that decision from day one, [executive producer Jonathan Bunney] told me last week. We did, I think, a good job with the Wii last year, but were doing a great job this year. Because this is where the casual audience is, the mass audience is here. Its a great control system, but youve got to learn to use it.
EA wants as many people as possible playing their Harry Potter games and Bunney saw the traditional control scheme as an obstacle for many users.