The global boss of 2K has predicted that publishers bringing non-licensed games to Wii this year could struggle – as the console’s market is “flooded by crappy titles”.
Actual quote from an interview with 2K global boss Christoph Hartmann, on the subject of challenges facing Wii publishers. 2K has unexpectedly found itself in control of one of the Wii's few third-party megahits, the bewilderingly popular Carnival Games, which itself only rates a 56% on Metacritic.
Still, Hartmann has plenty of room to call out the over-100 titles that litter the very bottom of the Wii's critical ranks, the likes of Castlevania Judgement (47%), Escape From Bug Island (37%), and Looney Tunes: Acme Arsenal (27%). These 50%-or-less games make up roughly 1/3 of the Wii's entire software library as of this writing, and that's counting WiiWare. Here's some more from Hartmann about them
“Where people go wrong in the casual market is that, while the development costs are exploding on the casual side, they’re treating the Wii like the old PC market – making cheap, accessible games. They think if they make ten titles and two are hits, they will finance the other eight. But they forget these eight crappy titles will flood the market and will lead to problems in terms of production – and upset retailers. Also, the consumer will be pissed off because they’ll be confused.”