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I said before that the sales lift Rockstar promised alongside the DSi launch didn't happen. That said, Take Two and Rockstar saw fit to release the second month Chinatown Wars sales this week and the results are interesting. Basically, Chinatown Wars moved 74,000 copies in its second month.
That's a low figure, but it's also a figure that's only 17% down from first-month sales. It's going to be really interesting to see figures for the third month on sale, May, because if Chinatown Wars held steady like this over a period of, say, twelve months? That's a million copies right there.
The question is if Chinatown Wars is going to hold steady or start experiencing the typical heavy drop-offs most game sales experience once they're a few months old. For April Chinatown Wars's numbers got a significant boost from both the DSi launch and a Best Buy sale that knocked the game's price down to $20. Without any lucky sales or big events in May, we could finally see its numbers start to slide into obscurity... but if we don't, then Rockstar may be on to something here.
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