Market research firm Smarty Pants set out to measure which brands were most successful with kids with a study the company calls Young Love. Over 4,700 kids aged 6 to 12 sat down with their parents and filled out a survey designed to measure just how much kids love roughly 260 different major consumer brands. Nintendo topped the list, with Nintendo Wii at #1 and Nintendo DS at #2.
Remember that this wasn't just a survey of gaming brands-- both Wii and DS beat out the likes of McDonald's, Nickelodeon, Kraft Macaroni & Cheese, and Disney to reach the top spot. Other gaming brands that ranked high in the survey's Top 100: PlayStation at #14, PSP at #31, Xbox 360 at #42, Mario at #50, the iPhone at #54, the GameCube at #76 (!), and Nintendogs at #96. You can check out a .pdf of the survey's top 100 here.
So if you ever wonder how the hell Nintendo gets along with so little recognition from the mainstream gaming press, well, here you go. While most gamers my age are all about 360 gaming, Nintendo rules the elementary school set with an iron fist. So really, not much has changed for Nintendo in the past 20 years.
